ELITE CONCRETE
Founded in 2000, Elite Concrete is a Toronto-based contractor specializing in high-end architectural concrete finishes and hardscape solutions. With over 25 years of experience and award-winning craftsmanship, Elite has earned a reputation for transforming outdoor spaces through innovative and timeless design.
Our goal was to elevate Elite Concrete’s online presence to match the prestige and sophistication of their work, positioning them as a market leader through a strategic, data-driven social media approach that highlights both artistry and technical expertise.
A Solid Social Presence
We managed Elite Concrete’s social media presence across Instagram, Facebook, LinkedIn, and TikTok, each platform guided by a tailored strategy to reach its unique audience.
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Our monthly management approach was built on a structured foundation of content strategy, production, and performance optimization, ensuring Elite’s brand stayed top of mind for homeowners, designers, and industry professionals alike.
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Each content calendar was developed in alignment with our overarching social strategy, balancing education, inspiration, and engagement to reinforce the brand’s authority and visual identity
Our Strategy in Action
Our work with Elite Concrete was defined by strategic creativity and consistency across all touchpoints:
Custom Content Production: Regular on-site shoot days were planned to capture progress, craftsmanship, and final transformations. These were complemented by client-provided footage guided by our detailed shot lists. We produced and edited professional video and photo content, optimized for Reels, TikToks, and carousel posts to showcase both the process and final results.
Tailored Platform Strategies: Each platform served a specific purpose: Instagram for storytelling and brand visibility, Facebook for education and lead generation, LinkedIn for authority building, and TikTok for organic reach through trend-adapted content.
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Design & Messaging: Every post featured custom-designed graphics and high-end visuals aligned with Elite Concrete’s brand identity. Our team crafted copy that was equal parts informative and aspirational, highlighting the quality, process, and transformation behind each project.
Community Management & Insights: We engaged daily with followers and inquiries to strengthen relationships and drive leads. Monthly insight reports and performance reviews guided actionable improvements, ensuring content stayed relevant, optimized, and results-driven.​
RESULTS
Through consistent storytelling, high-quality visuals, and strategic performance tracking, Elite Concrete established a cohesive digital identity that reflects its leadership in the luxury hardscaping market. Each month, we strengthened engagement, expanded reach, and turned social media into a powerful marketing engine, bridging craftsmanship and brand authority with measurable results.
Scope of Work
Social Media Strategy, Content Production, Graphic Design, Copywriting, Community Management, Paid Advertising, Monthly Reporting & Optimization
