Asena Swimwear
Asena is a Toronto-based luxury swimwear brand founded with the vision of creating timeless, inclusive designs that celebrate all women. When the founder first approached us, Asena existed only as an idea. From there, we built the brand from the ground up, developing its identity, positioning, and launch strategy to bring the vision to life.
Today, Asena stands as an emerging luxury label known for its empowering message, refined aesthetic, and creative storytelling that celebrates confidence and individuality.
A New Wave of Luxury
Our launch campaign positioned Asena at the intersection of luxury and inclusivity, where modern fashion meets authenticity. After developing the full brand identity, we led the creative direction and execution of a strategic, multi-channel launch that introduced Asena just in time for summer.
​
We designed and developed a fully custom e-commerce website showcasing elevated visuals shot in Toronto and lifestyle imagery captured on the beaches of Australia, blending sophistication with approachability. Every visual touchpoint was crafted to express Asena’s personality: bold, feminine, and effortlessly confident.
Building the Brand Experience
From concept to execution, we directed Asena’s debut content production and social media rollout, ensuring every detail communicated the brand’s story and essence. Our team:
Led Creative Direction: from casting to storyboarding to final production across multiple camera formats (film, digital, iPhone, Polaroid).
Produced Campaign Imagery & Video: balancing high-end e-commerce photography with organic lifestyle moments.
Launched a Strategic Social Rollout: developing custom-designed reels and assets to introduce Asena across digital platforms.
​
Executed Two Awareness Campaigns:
1) Influencer PR Box Campaign: A North American gifting initiative in which we sent micro and macro content creators exclusive Asena-branded PR boxes featuring our entire collection, a Turkish towel, and a tote bag. Each influencer received a custom discount code to share with their audiences when posting on their social channels, driving authentic engagement and user-generated content.
​
2) Toronto Gifting Activation: A Canada Day experiential campaign that brought Asena to life through real-world storytelling and community interaction. We gifted 150 Asena-branded bags containing swimwear while conducting street interviews with our target audience, asking questions related to our brand’s positioning, messaging, and goals.
Results
Asena successfully launched as a distinctive luxury swimwear brand rooted in authenticity, inclusivity, and empowerment. The brand continues to grow across digital platforms, supported by strategic influencer partnerships, engaging content, and performance-driven advertising that converts awareness into lasting brand loyalty.
Scope of Work
Brand Strategy, Brand Identity Design, Content Production, Website Design & Development, Social Media Management, Influencer Marketing, Activation Campaigns, Paid Advertising
